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Chrysler today issued the following news release:
Chrysler Announces New Plans to Balance Supply and Demand

• Chrysler Announces Product and Plant Changes
• Industry-wide volume reduction and sales slow down requires plant adjustments
• Four products will be cancelled from Chrysler line-up; while adding two all-new products and two hybrid models
Chrysler LLC today announced that it would make volume-related reductions at several of its North American assembly and powertrain plants, and eliminate four products from its line-up.

Shifts will be eliminated at five North American assembly plants which, combined with other volume-related manufacturing actions, will lead to a reduction of 8,500-10,000 additional hourly jobs through 2008.

Additional actions include reductions of salaried employment by 1,000 and supplemental (contract) employment by 37 percent. The Company also plans to eliminate hourly and salaried overtime and reduce purchased services due to reduction in volume.

The volume-related actions are in addition to 13,000 jobs eliminated by the three-year Recovery and Transformation Plan (RTP) announced in February. The objectives of the RTP remain the same.

"The market situation has changed dramatically in the eight months since Chrysler established the Recovery and Transformation Plan as its blueprint," said Bob Nardelli, Chairman and Chief Executive Officer. "Annual industry volume (U.S. market) then was running at a 17.2 million clip. Now, we expect a seasonally adjusted annual volume for 2007 to be significantly lower and carry over into 2008."

"We have to move now to adjust the way our company looks and acts to reflect a smaller market," added Tom LaSorda, Vice Chairman and President. "That means a cost base that is right-sized and an appropriate level of plant utilization."

LaSorda added that third-shift operations at assembly plants usually reflect a high demand after a product is launched. Three of the five plants affected by this action are the result of elimination of third shifts" in Belvidere, Illinois; Toledo, Ohio, and Brampton, Ontario.

In contract negotiations just concluded with the United Auto Workers, Chrysler committed to spending more than $15 billion on products, plants and engineering during the life of the contract through 2011.

The company announced that it will eliminate four models through 2008, including Dodge Magnum, the convertible version (only) of Chrysler PT Cruiser, Chrysler Pacifica and Chrysler Crossfire. In the same time frame, Chrysler will add two all-new products to its portfolio: the Dodge Journey and Dodge Challenger, along with two new hybrid models, the Chrysler Aspen and Dodge Durango.

"These actions reflect our new customer-driven philosophy and allow us to focus our resources on new, more profitable and appealing products," added Jim Press, Vice Chairman and President. "Further, these product actions are all in response to dealer requests."

Manufacturing Actions

Chrysler will eliminate shifts at five assembly plants, and take further volume-related actions at several other facilities. It will:

Drop third-shift operations at Belvidere (Ill.) Assembly Plant in the first quarter 2008. Belvidere builds the Dodge Caliber, Jeep Patriot and Jeep Compass.

Drop second-shift operations at its Jefferson North (Detroit, Mich.) Assembly Plant in the first quarter 2008. It's expected that the plant will return to two shifts in first quarter 2010 with the introduction of the next generation of sport-utility vehicles. The addition of a third shift will remain an option, depending on market demand. Jefferson North builds the Jeep® Grand Cherokee and Jeep Commander.

Drop third-shift operations at the Toledo (Ohio) North Assembly Plant in the first quarter 2008. Toledo North builds the Jeep Liberty and Dodge Nitro.

Drop third-shift operations at Brampton (Ontario) Assembly Plant in first quarter 2008. Brampton will build the Chrysler 300, Dodge Charger and Dodge Challenger. The Dodge Magnum will be discontinued.

Drop second shift operations at Sterling Heights (Mich.) Assembly Plant in first quarter 2008. Sterling Heights builds the Dodge Avenger and Chrysler Sebring sedans and Chrysler Sebring Convertible.

In addition, Mack Avenue (Detroit) Engine Plant II will return to a traditional two-shift / two-crew operation in the first quarter 2008 after operating on a three-crew, two-shift, 120-hour-per-week (3/2/120) schedule. Mack II builds the 3.7-liter V-6 engine.

"I'm confident that we have the right team in place and a business plan that doesn't need to be re-written," concluded Nardelli. "Like all good plans, the RTP has built-in flexibility that allows us to stay one step ahead of market change. And that is the way to long-term sustained profitability."
 

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i kind of surprised about the Magnum but oh well.
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (zerind)

They finally went from this...

to this...

and now they decide to kill it...
Just when they got it right...(CARTMAN VOICE) "GOD DA****!!"
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (zerind)

i'm actually surprised the magnum lasted so long
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (crazy88)

Quote, originally posted by crazy88 »
i'm actually surprised the magnum lasted so long

Me too, it filled a void in their lineup that didn't need to be filled, hell a void that never existed.

Modified by jonahreason at 8:37 AM 11-1-2007


Modified by jonahreason at 8:37 AM 11-1-2007
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (zerind)

Its to bad. It seems to me that the magnum sold well. At least in the city i see them alllll over the place! For the rest... good riddance $
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (BLKonBLKMKVGTI)

I see a lot more Chargers than Magnums but it sucks to see them go. The other vehicles are forgetable, though.
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (BLKonBLKMKVGTI)

Quote, originally posted by BLKonBLKMKVGTI »
Its to bad. It seems to me that the magnum sold well. At least in the city i see them alllll over the place! For the rest... good riddance $

Probably all rentals.
Seriously, it seems all the ones I see around here (save for 1 or 2 SRT8s) are all rental cars.
 

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Re: (mavric_ac)

Quote, originally posted by mavric_ac »
i kind of surprised about the Magnum but oh well.

Same here. The others were a good decision.
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (RollingInDubs)

Quote, originally posted by RollingInDubs »

and now they decide to kill it...
Just when they got it right...(CARTMAN VOICE) "GOD DA****!!"

For all the fans that rave about the Magnum, how many of you have actually gone out and bought one. Thats why its being killed. Like any good company, Chrysler is dropping products that don't sell. What really gets me tho is this:
Quote »
"These actions reflect our new customer-driven philosophy and allow us to focus our resources on new, more profitable and appealing products," added Jim Press, Vice Chairman and President. "Further, these product actions are all in response to dealer requests."

Why the hell has it taken them so long to figure this out?
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (chucchinchilla)

Quote, originally posted by chucchinchilla »

For all the fans that rave about the Magnum, how many of you have actually gone out and bought one. Thats why its being killed. Like any good company, Chrysler is dropping products that don't sell. What really gets me tho is this:

Why the hell has it taken them so long to figure this out?

I doubt they've figured it out. They say this crap all the time.
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (chucchinchilla)

Quote, originally posted by chucchinchilla »

For all the fans that rave about the Magnum, how many of you have actually gone out and bought one. Thats why its being killed. Like any good company, Chrysler is dropping products that don't sell. What really gets me tho is this:

Why the hell has it taken them so long to figure this out?


I wasn't in the market for one...but honestly, I'd wager that if that nose was on the car to start with...many more people would have found it attractive...and I think with a few driveline tweaks it could have been made into a more competitive product. The HEMI should not have been the only performance option available. They needed a more modern V6 with better fuel economy and similar hp numbers. Not saying that's gospel truth, but it's just my opinion.
I understand WHY they killed it off, I just find it unfortunate that it's occurring at a point where I finally find the car visually attractive. *shrug*
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (RollingInDubs)

I actually like the look of first gen Magnum a lot better than the facelift. shame they dropped it.
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (Valleyboy)

We looked at the Magnum before buying our Mazda 6 Wagon. Loved the big passenger space and outside looks but inside was like a tomb, claustrophobic, and the cargo are was a joke.
Still, I thought it was cool car, just not for us. {shrug}
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (Sporin)

I'm surprised the Crossfire is still in production. Who the hell buy these?!?
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (jonahreason)

Quote, originally posted by jonahreason »

Me too, it filled a void in their lineup that didn't need to be filled, hell a void that never existed.

no, that's mercede's job

but i am suprised they're cutting the magnum, it was the only chrystler/dodge product i actually liked
 

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Re: (Phil Pugliese)

Quote, originally posted by Phil Pugliese »
Pacifica is the surprise for me.

No joke. I know it's fashionable here to bash the Pacifica, but they are pretty decent cars, really. The one I had as a free rental upgrade drove nicely. I guess that's the problem, not truckish enough.
 

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Re: It's official, Magnum, PT Convertible, Pacifica, Crossfire = Dead. (Sporin)

Quote, originally posted by Sporin »
We looked at the Magnum before buying our Mazda 6 Wagon. Loved the big passenger space and outside looks but inside was like a tomb, claustrophobic, and the cargo are was a joke.
Still, I thought it was cool car, just not for us. {shrug}

Word for word, only I ended up with a Mazda6 Hatch instead of a wagon. The Magnum was just more than I needed, but I liked the idea of getting one down the road if family ever made its way into the picture.
Oh well.
 
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