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In the September BMW Roundel (the magazine of the BMW Car Club of America), there's a letter from Robert Lyon, a 20 year BMW owner who switched to a Phaeton. He explains that the current BMWs are ugly (no surprize there!) and unappealing, so he went looking elsewhere. He says
"Well, I've not been a Benz fan, but was quite taken by the Audi A8; in most respects it is far more pleasing than the Seven. However, I happened by the local VW store and tried the A8's brother, the Phaeton - which, thanks to selling like stale bread, was a steal of a deal. So now, for a lease payment about the same as a 530i, I'm driving what thus far has proved to be a very competent luxury sedan with appointments of the highest quality - and, to me, beautiful styling both in and out.
"I know there will be derisive comments to follow, but while the Phateon might not have quite the same abilities as a Seven on the track, on the road it's mighty fine (after all, it is the same platform as the Bentley Continetal). Actually, having both the [prior generation] 540i and the Phaeton has proved quite contrasting; switching between them offers a different driving experience, both very satisfying."
He also notes that the VW dealer had a new BMW 645 on his used car lot, also traded in on a Phaeton, and that his VW dealer wasn't arrogant or condescending.
Modified by bobschneider at 9:22 AM 9-8-2005
"Well, I've not been a Benz fan, but was quite taken by the Audi A8; in most respects it is far more pleasing than the Seven. However, I happened by the local VW store and tried the A8's brother, the Phaeton - which, thanks to selling like stale bread, was a steal of a deal. So now, for a lease payment about the same as a 530i, I'm driving what thus far has proved to be a very competent luxury sedan with appointments of the highest quality - and, to me, beautiful styling both in and out.
"I know there will be derisive comments to follow, but while the Phateon might not have quite the same abilities as a Seven on the track, on the road it's mighty fine (after all, it is the same platform as the Bentley Continetal). Actually, having both the [prior generation] 540i and the Phaeton has proved quite contrasting; switching between them offers a different driving experience, both very satisfying."
He also notes that the VW dealer had a new BMW 645 on his used car lot, also traded in on a Phaeton, and that his VW dealer wasn't arrogant or condescending.
Modified by bobschneider at 9:22 AM 9-8-2005