Re: Look out Audi TT, here comes the Lotus Elise! (fastfour)
quote:[HR][/HR]typical british BS[HR][/HR]
No need for that, pal http://****************.com/smile/emthdown.gif http://****************.com/smile/emthdown.gif http://****************.com/smile/emthdown.gif
quote:[HR][/HR] the real enthusiasts over here don't want that stuff either[HR][/HR]
Probably correct....for the true
quote:[HR][/HR]it's in LOTUS' court as to what is optional and what is mandatory equipment[HR][/HR]
I have no idea, in truth, how a large car company would come to such a decision, but here is my take on things:
Lotus, given the choice, would have liked to have made this car as cheaply as possible for the American market. It is a company that is still struggling financially, with a whole host of redundancies announced just the other day. Although I presume that these extras will be accounted for in the price for the American Elise, I have now idea what profit, if any, Lotus will be making on them.
I dont think a decision like this was simply made around the Lotus boardroom. First of all, they are a sports car manufacturer with a great, great tradition. They know what makes a sports car, and they have pretty much done it (very well) with the Elise. I'm sure it was not a decision that pleased them (the suspension especially - that is sacreligious), as it is, in effect, watering down a fantastic sports car.
IMHO, there has obviously been some market research done. Americans expect a level of equipment far higher than in other places in the world (although the rest of the world is catching up) and Lotus have obviuosly been advised / they're research has shown that the Elise had to be adjusted for the American market. As you say, the real enthusiasts will be disappointed, but the the vast majority of prospective American buyers will not go for a stripped out car. They would end up looking elsewhere (such as the more luxurious roadsters mentioned above).
So, dont blame Lotus - these decisions have been made from a business point of view, and IMO against Lotus' best wishes.
[Modified by John - UK, 4:24 AM 2-11-2002]