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Discussion Starter · #1 ·
Great to see strong sales for Lotus.

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Lotus Press Release said:
As the age-old saying goes, always leave them wanting more. That certainly seems to be the case with the Lotus Evora GT which, as it heads towards the end of production, has set several significant sales records in the United States.

The Evora GT is the version which sells in the USA and is the perfect balance of comfortable grand tourer and visceral performance car. Even though it’s in the last year of its life as a new Lotus product, customer demand has skyrocketed following some high-profile and highly positive media coverage. Indeed, interest has never been stronger.

Q2 2021 marked the Evora GT’s best sales performance in 10 years, boasting a 194% increase over the same period the year before. There was similar interest in Q1 too, leading Evora GT sales during the first half of the year to be 121% higher than 2020. Overall, Evora GT sales in the USA, January to June inclusive, surpassed the full year total for 2020.

The Evora GT’s success can be attributed to its class-leading dynamics and ‘For The Drivers’ philosophy. However, the US team has been making sure as many potential customers as possible know that. Its strong media profile throughout 2021, both with traditional journalists and popular influencers, has led to glowing reviews and plenty of accolades.

“Lotus delivers an impressive balancing act with the Evora GT,” wrote MotorTrend. “The Evora's ability to deliver serious performance without beating up its driver has always been its greatest strength. Such performance has increased demonstrably during the past decade, and comfort has actually improved.”

Likewise, Motor1 noted: “The Evora could laser-etch your brain with a topographical map of the threshold between the garage floor and the driveway. That road feel increases with speed, too – your hands, ear drums, and tailbone are hard-wired to the chassis by about 25 mph, so you know everything that’s going on between the tires and the pavement. ‘Turns on a dime’ was never more true than it is in this machine.” CarBuzz loved the car so much they voted it ‘Track Weapon of the Year’ in their annual awards.

Automotive influencers have also enjoyed the dynamic excellence of the Evora GT. Brian Scotto of Hoonigan Industries wrote: “This is likely one of the last true driver’s cars.” Jonny Lieberman of MotorTrend and Spike’s Car Radio recognized the Evora GT as “…a world-class sports car,” going onto say that “…if you like shifting gears, this is a top three gearshift.”

Evora production for worldwide markets including the USA will end later this year, meaning now is the time to get your hands on one. Jim Carter, National Sales Manager, Lotus Cars USA, said: “Over the past year and in the last six months particularly, the Evora GT has sparked fresh and renewed interest in the Lotus brand. With the launch of the Emira that’s only going to increase and we’re massively excited about the potential it offers to US customers and retailers. The Evora GT has certainly paved the way for the Emira.”
 

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While this is good news for Lotus, comparing 2021 sales to 2020 (especially first half), isn't really saying much. But hopefully this popularity bodes well for the new model.
 

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Lotus seems to have a strategy of releasing an underpowered car to begin with, then slowly adding power through the generation. The Evora started out 345hp and now makes 416 in GT trim. Likewise, the Exige went from 190hp to 260 over its lifespan. Wouldn't surprise me if the Emira ends up over 500hp after a few years.
 

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Discussion Starter · #4 ·
Wouldn't surprise me if the Emira ends up over 500hp after a few years.
Once the Toyota V6 is discontinued in the Emira, I think we'll see Lotus tune up the AMG engine to a higher output. That also follows Lotus's strategy of releasing higher output models in later years to maintain interest.
 

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Lotus seems to have a strategy of releasing an underpowered car to begin with, then slowly adding power through the generation. The Evora started out 345hp and now makes 416 in GT trim. Likewise, the Exige went from 190hp to 260 over its lifespan. Wouldn't surprise me if the Emira ends up over 500hp after a few years.
Started out at 276 hp as a N/A V6, but yeah, seems to be Lotus' strategy to underwhelm at introduction, but then exit with a bang.
 

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Wouldn't surprise me if the Emira ends up over 500hp after a few years.
They will need a new transmission. IIRC the manual in the Evora is out of some random British Toyota economy car.
 

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They will need a new transmission. IIRC the manual in the Evora is out of some random British Toyota economy car.
The Evora uses an Aisin BG6, which is used in a bunch of different vehicles including Mazdas and some Jeep/Dodge models. It's only rated to around what the Evora is already making, so I'm guessing the Emira uses something else, or they had Aisin beef it up for their implementation.

 

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Discussion Starter · #9 ·
The Emira model that will likely be tuned higher is the AMG engine, which is only paired with the AMG DCT.
 

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The Emira model that will likely be tuned higher is the AMG engine, which is only paired with the AMG DCT.
That would be a somewhat weird situation given that it's a 4 banger and going to be the base engine. It's supposedly making 360hp in the Emira, compared to 400 for the Toyota v6. We already know the Toyota v6 has more juice left in it given that Lotus has already released a 430hp version in the Evora 430 sport. They also built a 4 liter race version that made 470. The v6 motor could also probably make a lot more with a turbo instead of a supercharger.
 

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My old Lotus store has been on fire, and last time I dropped by, they had 7 Evora GT's waiting to be PDI'ed, and I assume they were presold. Only took a decade, but it seems the general public finally found out how good the Evora is.
 

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The Evora uses an Aisin BG6, which is used in a bunch of different vehicles including Mazdas and some Jeep/Dodge models. It's only rated to around what the Evora is already making, so I'm guessing the Emira uses something else, or they had Aisin beef it up for their implementation.

Emira isn't any more powerful than the Evora is it?
 

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Nice to see Lotus doing well. However, I bet it will be a temporary gain, until the Evora is no more.
 

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In hindsight I can't understand why me in my 20s never owned a Lotus. Is that feeling universal?
I absolutely should have bought an Elise instead of my C5Z06 in 2013 when they were both the same price. (or an NSX which was also the same price...)
 

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In hindsight I can't understand why me in my 20s never owned a Lotus. Is that feeling universal?
Pretty much, although I was 36 before I had my first Lotus. It’s never too late.
 
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