Audi S4, e-Tron, and a Toyota appliance
https://www.motor1.com/news/350521/mitsubishi-probably-not-leaving-us/Takao Kato will likely be Mitsubishi Motors' next CEO, pending the approval at an upcoming shareholders' meeting. Under his watch, the company won't abandon its the North American market, according to Kato's recent statements.
"Sales are being continued. North America is one of the biggest markets. Therefore, exiting from the sales market would probably not be an option," he said during a press conference, according to Automotive News.
While Mitsubishi won't stop selling cars in America, he'll likely rework the brand's product line to fit the automaker's "small but beautiful" strategy that will aim for tiny, yet steady profit growth.
"If you are a big-scale OEM, of course you will be able to secure a profit. But will that be appropriate for us too, at MMC?" Kato said, according to Automotive News. "This is something we believe we should deliberate on going forward."
After taking the helm, Kato will release a mid-term business plan for Mitsubishi Motors sometime before the fiscal year ends in April 2020. It'll provide a better idea of what to expect from the company with him as the boss.
Can Mitsubishi truck save the company in US? Or is this another ISUZU path to FAIL in US?
https://www.motor1.com/news/346853/mitsubishi-pickup-truck-us/Although the upcoming Mitsubishi pickup truck to enter the U.S. market hasn’t been named yet, the most resounding name that entered the table is the Triton – also known as the L200 or Strada in other global markets except the U.S. The images above are of the Triton Absolute Concept that was showcased at the Bangkok Motor Show in Thailand.
The Triton is one of the rivals of the Ford Ranger in global markets, especially in the U.K. We reckon, bringing in the Triton in the U.S. would be an exciting rivalry in the budding midsize pickup segment.
But, what about the aging Nissan Frontier? As part of the Nissan-Renault-Mitsubishi Alliance, it has been reported that a single platform would underpin the pickup trucks from there three brands, including the Navara, which is the global representative of Nissan in the midsize truck segment.
Will the arrival of the Triton in the U.S. market coincide with the replacement of the Frontier? It isn’t entirely impossible, considering that the next-generation Frontier is now well underway, but it would be an interesting move, nonetheless. The question now is when.