We're on the ground in Munich, Germany today for the unveiling of the Audi A7 and, flying out of Audi of America's home airport of Washington Dulles, had the fortune to be travelling with Audi of America President Johan De Nysschen. Over baggage claim in Germany we learned a few things about AoA's gangbuster sales year and one fact in particular that impressed us surrounded the Q7.
De Nysschen shared that it is possible Audi could break 100K this year but that, even with Ingolstadt's move to free up some units for North America, the target had been just a bit less than that. If they hit the mark then likely those units will come out of next year's allotment... at least for now.
So where is most of the new demand centered? We'd assumed Q5. The Audi Q5 is uniquely positioned as the 'right size' for many markets, including downsizing trends even effecting the North American market. The guess was a sound one, and De Nysschen said there's plenty of demand on that model but that the entire range seems to be effected. Demand for the more mature-in-the-product-cycle A6 is up 35% while Audi continues to sell every Q7 it can get its hands on.
No doubt the new 3.0T supercharged V6 has fuelled the A6 energy and that sought after engine, along with the 3.0 TDI, will make up the engine range for the MY2011 Q7. That in mind, interest in the Q7 is only likely to become more brisk.