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Discussion Starter · #1 · (Edited)
As Hyundai does with the Equus, Ssangyong makes a LWB version of its Chairman W flagship sedan, with a wheelbase of 128". A new variant has debuted, the Chairman W Summit, an even more lavish version of the LWB limousine:





Powered by the 5.0-litre V8, the Summit comes in at W114,640,000, which on exchange rates at hand is just under US$103,000. Consider that the base 3.2-litre CW600 Luxury comes in at W56,980,000 (approx. US$52,000) and the standard-wheelbase 5.0-litre V8 VVIP sedan comes in at W94,360,000 (just under US$85,000). The older series Chairman H ranges from W35,870,000 (approx US$32,000) for a base 2.8 500S Luxury to W47,730,000 (approx. US$43,000) for the flagship 3.2 600S VIP. Thus Ssangyong's two luxury sedan ranges spans between $30K and $100k!

Also launched are the "Bow" version of the standard-wheelbase Chairman W sedan, with white leather interiors.
 

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Discussion Starter · #4 ·
Isn't this an old Mercedes?
Not the newer Chairman W, although it does have Mercedes-Benz drivetrains.

The older Chairman H, on the other hand, is based on a modified Mercedes-Benz floorpan but has been continuously revised so to provide a cheaper alternative:
 

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Who buys these things? The thing looks sooooo dated.
 

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Who buys these things? The thing looks sooooo dated.
Probably rich Korean businessmen that have to drive domestics to keep people happy.

Regardless, you're always bitching about new cars. Shouldn't you like something that looks dated?
 

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Discussion Starter · #10 ·
Probably rich Korean businessmen that have to drive domestics to keep people happy.

Regardless, you're always bitching about new cars. Shouldn't you like something that looks dated?
They have to compete with the Hyundai Genesis and Equus and the Kia K9. Dated? They don't look bad at al, and much better than other Ssangyong vehicles. Would they sell well abroad? If priced reasonably, then why not. They could even fill gaps in particular segments.
 

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Discussion Starter · #17 ·
Koreans have tremendous pride towards their country.. if anything it would be a sense of pride to drive around in an uber-luxury Korean-made vehicle.
Japanese and Koreans are known for being nationalistic consumers who will unabashedly pick locally-made products first, even if more expensive than foreign competition.

As for "dated", they're not only contemporary but is there really anything wrong with not changing every year or two? Worked well for Volvo didn't it?
 

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Discussion Starter · #18 ·
Additional fact: the Chairman Summit and the BOW edition use Bridge of Weir white leather.

Of course, I'm going to add they should offer diesel engines, which would enhance the appeal of the two Chairman series. The Chairman W prices are somewhat lower than the Equus on the home market, so it overlaps with Gensis and Equus. The Chairman H straddles the top end of the Graudeur (Azera) and lower end of the Genesis.

The latest brochures:
http://www.smotor.com/kr/showroom/C...s/afieldfile/2013/04/05/ChairmanW_4_catal.pdf
http://www.smotor.com/kr/showroom/C...s/afieldfile/2013/03/29/ChairmanH_4_catal.pdf
 

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Discussion Starter · #20 ·
Haha! People will say it's the other way round, except there is at least a legitimate association between Ssangyong and Mercedes-Benz, including utilisation of technology.

In marketing terms it's useful, but not make it overt. Sure, many people will know of some M-B connection, engines and all. But Ssangyong can spin it, when going into new markets, by saying that it's proven technology and components (which they are), precisely because it will allay customer fears about a new product with no track record.
 
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