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Toyota CEO says California's EV targets will be very difficult to achieve. Agree or Disagree?

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Discussion Starter · #1 ·
Toyota will produce the vehicles people want, so that consumers should continue to have options. according to Toyoda Akio-san.



California just recently decided to ban all new gas car sales from 2035. This type of plan to curb climate change is happening across the globe, so it comes as no surprise California is following suit, and other States are also getting on board. However, Toyota CEO Akio Toyoda is among a growing list of critics of such plans.

Late last week, Toyoda shared with reporters that it will be difficult to achieve electric car targets like California's. He believes that there simply aren't yet enough people who want a fully electric car. He has said in the past that Toyota will produce the vehicles people want, so that consumers should continue to have options. The CEO said last week:
“Toyota is a department store of all sorts of powertrains. It’s not right for the department store to say, ‘This is the product you should buy.’”
According to Automotive News, the CEO spoke about California's plans to ban new gas car sales by 2035. He said, “Realistically speaking, it seems rather difficult to really achieve that.” He mentioned the hurried pace of some automakers, adding that Toyota has no plans to rush to an all-electric lineup like some of its rivals.

The Toyota CEO went on to say that just having 50 percent of new car sales be zero-emission cars by 2030 will be very difficult. This comment was in reference to the Biden administration's long-term goals. The CEO once again warned that governments should be careful not to limit the type of vehicles people are able to buy.

Toyoda explained that the automaker serves some 200 countries across the globe. This means it has to keep a close eye on market conditions and consumer needs. Some 1 billion people simply don't have reliable access to electricity.

The CEO went on to talk about hydrogen as a good solution, which has been something Toyota has stood behind for years. Even after most companies have left fuel-cell plans behind, Toyota is still pushing forward. Toyoda also touted the brand's hybrids, noting that it would be possible to produce eight 40-mile-range plug-in hybrids for every 320-mile fully electric car. He noted that this would be a better way to reduce carbon emissions.

Automotive News reminds us that Toyota invested billions last year as part of a plan to electrify its lineup by 2030. Toyota says that by the end of the decade, about one-third of its total global sales will be fully electric vehicles. It will launch 30 EVs by 2030. Meanwhile, Lexus, Toyota's luxury division, will have an entire lineup of EVs by 2030. Lexus aims to sell only battery-electric vehicles in China, Europe, and North America by 2035.
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Considering that California's EV adoption rates is ahead of the legislative curve, or that they may meet their goals early, I'm thinking Toyota doens't have a clue as to how to join the club.
 

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Discussion Starter · #10 ·
Disagree with the disagree option: Tesla has already replaced all those Toyota Priuses. I see more Model 3's on the road than any other single car minus the Model Y.
Really? Dang, y'all got some people with money over in Cali.
 

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Add this guy to the list of CEOs going on the record over the last 2 yrs stating that the various timelines for selling only electric vehicles are untenable. I'm not sure I disagree at the current time, but who knows what technologies will be around as we get closer to 2030. Wasn't 2021 the year of the German brands complaining about sales/profits of EVs?
 

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Toyota will produce the vehicles people want, so that consumers should continue to have options. according to Toyoda Akio-san.





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I suspect that most ev owners will get tired of their ride at or well before.... 8 years or 150,000 miles and upgrade to the newer, prettier, better, ride with more bells, whistles and touch screens with flashy led blinking. Thus there will zillions of used ev's for the poor masses to drive to mexico or for the lower end market. So, yes, they might make it. As long as they can buy out of state power, no problems.
 

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Really? Dang, y'all got some people with money over in Cali.
My reasoning is this: People with money bought Priuses back in the day, if you've got a long commute (and a lot of Bay Area people do thanks to high property values) EVs with good range can make financial sense, and Hertz is now renting out Tesla's to Uber/Lyft drivers.
 

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Toyota will produce the vehicles people want, so that consumers should continue to have options. according to Toyoda Akio-san.
I got news for Toyoda-san, consumers want EVs. They may also like ICE which will live on in many PHEV. But for sure, no one wants hydrogen.

California is about 5 years ahead of the rest of the US. EV sales in California accounted for 16% of sales in Q2 and it is on pace to hit 20% by end of 2022 or early 2023.

We are beyond debating whether there is a market or demand for EV. The answer is clear. The real question is if California will beat its own ZEV mandate by 2035.


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I got news for Toyoda-san, consumers want EVs. They may also like ICE which will live on in many PHEV. But for sure, no one wants hydrogen.

California is about 5 years ahead of the rest of the US. EV sales in California accounted for 16% of sales in Q2 and it is on pace to hit 20% by end of 2022 or early 2023.

We are beyond debating whether there is a market or demand for EV. The answer is clear. The real question is if California will beat its own ZEV mandate by 2035.
California has the most expensive gas & diesel prices in the country, which no doubt helps convince people to buy EVs. It's not like people do things for altruistic reasons. The main reason people have been buying EVs is simply to save money and get that all-important HOV lane sticker.

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The funny thing about those HOV stickers is they made the HOV lane just as bad as the regular traffic lanes in a lot of cases, thus negating the benefit of the sticker and discouraging carpooling.

But yeah, when you say "ahead of the rest" it's not like Californians care about the environment. They care about saving money with their $6/gal gas and being able to be a solo driver in the HOV lane. Selfishness always wins over everything else, so when the government can frame being selfish as being good, it's kind of a win-win, just with a little collateral damage on the side.
 
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