CarScoops news article circa Oct 1st 2020:
2021 Toyota GR Yaris Sells Out In Australia In Just Six Days
The 2021 Toyota GR Yaris has taken less than one week to sell out in Australia, proving just how much enthusiasts Down Under love a good hot hatch.
Two weeks ago, Toyota Australia announced that the first 1,000 units of the GR Yaris heading to local shores would launch with an introductory driveaway price of AU$39,950 (US$28,684). That represents a saving of approximately AU$14,000 (US$10,061) over the hatch’s recommended retail price of AU$49,500 (US$35,541) which is before any on-road costs.
Toyota Australia is funding the discount as a way to generate interest in the GR performance brand in the local market. The company thought it would take 12-18 months for the first 1,000 units to be sold. In the end, it took a mere six days, and 560 of those orders were placed in the first 24 hours after the order books opened.
It remains to be seen how many of these orders have been placed by private buyers and how many come from dealerships.
With the first 1,000 units now allocated, Toyota has confirmed it will offer another 100 units for pre-orders with an AU$44,950 (US$32,265) driveaway price. While that’s an extra AU$5,000 (US$3,589), it is still a saving of approximately AU$10,000 (US$7,178).
...then,
Opportunistic GR Yaris owners are offloading the prized hot hatch for a quick buck
www.carsales.com.au
a little later...
January 28, 2021
Toyota GR Yaris owners cash in
opportunistic GR Yaris owners are offloading the prized hot hatch for a quick buck
Dozens of opportunistic Toyota GR Yaris owners in Australia have cashed in on the craze surrounding the prized hot hatch, making thousands of dollars in a matter of weeks by selling them on the private market.
In September last year, Toyota controversially announced the first 1000 examples of the GR Yaris would be priced from $39,950 drive-away before eventually reverting to a permanent recommended retail price of $49,500 (plus on-road costs).
The move caused quite a stir, and within 24 hours of the introductory price announcement, 560 enthusiasts had plonked down a $1000 deposit to reserve their vehicle.
Now, new research from carsales reveals almost 30 examples of the Toyota GR Yaris have been on-sold privately over the past two months, many of them from the initial $40K batch and others from a secondary presale offer.
The average transaction price of each second-hand GR Yaris was $51,568 – a tidy profit of more than $10,000.
“The latest carsales data reveals that 29 Toyota Yaris GR have been delisted on carsales over the past 60 days at an average price of $51,568 – and with average kilometres of just 289km,” said carsales trade content editor David Toscano.
“At time of writing, a further 14 Yaris GR are available to purchase on carsales with a mean price of $53,524 – more than $14,000 more than the initial $39,000 drive-away price for the first 1000 units.”
The GR Yaris is officially sold out in Australia until at least mid-2021, after both the first and second shipments of the 200kW homologation special were snapped up.
Profiteering from performance cars is nothing new, although in most cases it is better associated with exotic European sports cars – not Toyotas.
However, Toyota’s GR (Gazoo Racing) high-performance sub-brand is proving to be a big hit with Aussie buyers, with the initial shipment of the first GR-branded model in Australia, Supra, sold out in just 22 minutes.
Toyota Australia has admitted it grossly underestimated initial demand for the GR Yaris, but has vehemently defended its decision to subsidise the first 1000 units in Australia.
“Our significant local investment in the GR brand and our customers made this pure performance car genuinely attainable,” said Toyota Australia’s sales and marketing boss Sean Hanley.
“In fact, GR Yaris has exceeded expectations and ignited the market.”
The obvious profiteering has not deterred many prospective GR Yaris buyers, however, with carsales data revealing it takes an average 12 days for a Toyota GR Yaris to be sold.
For those who have been priced out of the surge, Toscano said attention had turned to other like-minded hatches.
“It seems that many of these consumers are now weighing up the purchase of a hot Hyundai – which bodes well for the Korean brand as it enters the light hatch performance fray with the upcoming i20 N,” he said.
In December 2020, 7.8 per cent of consumers who viewed a new Toyota GR Yaris for sale on carsales also viewed a Hyundai i30 N, while 6.4 per cent of consumers took a closer look at a Civic Type R.
“Interestingly, nearly seven per cent of consumers also viewed a brand-new Toyota Supra for sale on carsales,” Toscano said.
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Looks good wrapped in grey!
The tarmac black factory paint has been ceramic coated and wrapped in Avery Dennison gloss rock grey and then ceramic coated again. The wrap can be removed and I’m happy to help out if that’s what you want to do but it looks so good in different lighting and it’s a little extra layer of paint protection.
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