they were mostly seen on the front of late 80s, early 90s trucks and SUVs.
Is this the rotary engine of suspensions (a neat gimmick but overall not entirely effective?)
Late 80s?! No. They were around looong before that. Ford introduced the twin I-beam front suspension in 1965. They used it from 65-97 in pickups, and longer in vans and chassis-cabs.
As for it being a 'gimmick', I'd have to say no; Ford used the same basic design for over 30 years in their trucks, and over 40 years in their vans. The early I-beam systems used really heavy duty, forged steel beams and radius arms, making them pretty bulletproof. One of the upsides to the design was that it used only 4 bushings in the whole front suspension, and required very little maintenance (just grease the kingpins and steering parts once in a while). The downside was that once the bushings started to wear, the truck would fall out of alignment and eat front tires rapidly. The design also changed camber over bumps over a large range, making handling interesting in some situations.
The design had its negatives, but overall it was very rugged and simple. The best trucks were the 65-79 F-series and E-series, with the forged steel beams and radius arms. In the 80s Ford switched to stamped steel radius arms, and I-beams with ball joints in them instead of kingpins. This later design isn't as rugged, and seems to wear out faster and eat tires, more so than the early trucks.