First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim
  • Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® 
  • Multimedia Campaign stars Hollywood celebrities Michael Peña, Adam Scott and Christopher Mintz-Plasse
  • Original social media content showcasing Lola the sloth and Boo, the World’s Cutest Dog®  
Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand’s all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen’s available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so.

Debuting September 10, the campaign kicks off with a 30-second television commercial called “Sorry” starring Adam Scott and Michael Peña. In the spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle’s touchscreen, and steering wheel controls. The relatable and comedic spot ultimately brings to life the campaign’s slogan, “The things you love on your phone, available on 11 Volkswagen models.”

“With Volkswagen’s App-Connect, consumers will find one of the most innovative and comprehensive suites of smartphone connectivity, available in the majority of our vehicles,” said Vinay Shahani, vice president, Marketing, Volkswagen of America, Inc. “Our new campaign humorously shows how Volkswagen App-Connect allows drivers to access their favorite smartphone functions in a simple and seamless way.”

The campaign, created in partnership with agency of record Deutsch, includes a series of digital and social media advertisements. Two 30-second television spots and five social videos have been created to highlight the brand’s advanced smartphone integration technology. The short social videos reflect current social media trends and include an exclusive collaboration with Lola the sloth and Boo, the “World’s Cutest Dog®.”

The new App-Connect system creates seamless integration of compatible smartphones, via three interfaces—Apple CarPlay®, Android Auto™, and MirrorLink®. Offering new levels of convenience and integrated with Volkswagen’s available second-generation MIB II infotainment system, App-Connect allows drivers to stay connected to information from their smart devices, while remaining focused on the road ahead.

App-Connect will be available on more than 75 percent of 2016 Volkswagen models sold in the U.S. The 2016 Tiguan and Golf R are the first two models to offer the new technology and are already available at Volkswagen dealers nationwide. The only 2016 Volkswagen models that will not have the technology available are the Touareg and the Eos.