If you’ve got any Audi shares socked away in a file folder, you might be getting a call from VW CEO Herbert Diess soon. That’s because Volkswagen aims to own 100% of Audi shares and enhance its role within the VW Group.

You’re pretty unlikely to own any Audi shared, though, because VW already owns 99.64% of them and just has to buy up the remaining 0.36% of them—but you know what they say about supply and demand.

The idea is ultimately to make Audi its R&D skunkworks. Vorspsrung Durch Technic, indeed. Specifically, that means Audi will take a leadership role in developing software for the VW Group’s cars with a new Ingolstadt unit sensibly named Car.Software.

“Given the strong dynamics of change in our industry, we are pooling our strengths in the Volkswagen Group and positioning ourselves competitively for the future,” says Diess. “Going forward, the Audi brand with Markus Duesmann as its new CEO will take over the lead for research & development in the Volkswagen Group and thus swiftly assume technical leadership.”

The aim, put simply, is for at least 60% of the VW Group’s car software to be developed in-house by 2025.

first published by fourtitude